
Why Did ZestMoney Fail? A Cautionary Tale for India’s BNPL Sector
India’s buy-now-pay-later (BNPL) sector has seen tremendous growth recently. The idea of paying for purchases in installments without interest has resonated with younger, digital-first consumers. However, growth has come with its fair share of pains. Last week, prominent BNPL startup ZestMoney announced plans to shut