{"id":3537,"date":"2020-12-13T12:41:07","date_gmt":"2020-12-13T07:11:07","guid":{"rendered":"http:\/\/one.peakteam.co\/?p=3537"},"modified":"2024-11-05T02:56:58","modified_gmt":"2024-11-04T21:26:58","slug":"elevator-pitch-with-examples-for-business-entrepreneurs","status":"publish","type":"post","link":"https:\/\/tactyqal.com\/blog\/elevator-pitch-with-examples-for-business-entrepreneurs\/","title":{"rendered":"4 Startup Elevator Pitch Templates for Entrepreneurs"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]An elevator pitch is the fastest way to describe what your startup venture is about and what makes it so special. It\u2019s the pitch you prepare for when you only have a short moment of a minute or even a few seconds to catch someone\u2019s attention\u2014like when you meet him in an elevator or see him on a street waiting for an Uber or at a startup event.<\/span><\/p>\n

The secret to all great pitches is to combine the somewhat familiar with the highly intriguing. You must start with something your audience has some idea about. Then, surprise them with a twist that captures their interest and makes them want to know more.<\/span><\/p>\n

I\u2019m here to tell you that the elevator might be hypothetical but the situation is real. Although you may not be trapped in a small ascending room, the entrepreneur\u2019s life is full of sudden moments and: brief opportunities to shift the destiny of your company. And a proper pitch is essential to take advantage of such situations.\u00a0<\/span><\/p>\n

In fact, the elevator pitch is only a simple, basic example of a much more powerful tool: the <\/span>pyramid pitching technique<\/i><\/b>.\u00a0<\/span><\/p>\n

The pyramid Pitch<\/h3>\n

The pyramid pitch<\/a> is based on Abraham Maslow\u2019s famous hierarchy of motivation. Maslow stated that people had many \u201cneeds,\u201d but some were more fundamental than others.\u00a0<\/span><\/p>\n

Until fundamental needs like food and water were met, people would not be able to strive to achieve needs that were higher in the pyramid, like belonging, morality, spontaneity, and self-actualization. <\/span><\/p>\n

So the concept is simple:\u00a0<\/span><\/p>\n

When you pitch your venture, talk about the most urgent matters first. What those are will vary depending on your company and the person you are pitching to. Here, a useful tactic is to know the elements of your lean startup canvas (see image below) by heart.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

\n\t
\n\t\t
\n\t\n\t\t\n\t
\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t
\"Lean<\/figure>\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n\t\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]My pyramid pitch for <\/span>Tactyqal.com<\/span><\/a> usually starts with someone asking me what we do. <\/span><\/p>\n

\u201cWe are making the world\u2019s first AI powered business coach.\u201d<\/span><\/i><\/p>\n

This is the first line of the pitch.<\/span><\/p>\n

It addresses the most urgent and pressing matter in the investor\u2019s mind at this point in the conversation: \u201cDo you do something that an investor finds even a little bit interesting and have some idea of?\u201d So for example, if you are talking about revolutionizing an industry via blockchain and the listener has no idea about blockchain, you are not going to make an impact, irrespective of how game-changing your startup might be.<\/span><\/p>\n

If they seem to be somewhat interested, my next line could be<\/span><\/p>\n

\u201c<\/span>We are replacing business consultants with digital assessments to solve the top 20% problems of 80% of business, bringing convenience and saving time & money of entrepreneurs. \u201c<\/span><\/i><\/p>\n

There are now two possibilities. The first is that the person, for whatever reason stops the conversation and leaves. The second is that the other person is thinking, \u201cHmm, sounds interesting, so tell me how do you do that?\u201d<\/span><\/p>\n

Ok, so I say,<\/span><\/p>\n

\u201c<\/span>We are using pattern recognition to identify why most businesses succeed or fail and have turned these patterns into DIY assessments for entrepreneurs to evaluate their business and take key decisions.\u201d<\/span><\/i><\/p>\n

You get the idea. The pitch goes on from there, but the philosophy is incredibly simple.<\/span><\/p>\n

    \n
  • The most important things goes first.<\/span><\/i><\/li>\n
  • If you stop at any point, the listener walks away with an idea of what you\u2019re doing.<\/span><\/i><\/li>\n<\/ul>\n

    It basically follows the pattern:<\/span><\/p>\n

      \n
    • What? – bring attention to the listener<\/span><\/li>\n
    • Why? – state the importance and size of the problem<\/span><\/li>\n
    • How? – make it believable<\/span><\/li>\n<\/ul>\n

      This may seem simple and obvious, but too many people mess it up by going for one of the following types of pitches instead:<\/span>[\/vc_column_text]