{"id":9221,"date":"2023-10-26T09:55:00","date_gmt":"2023-10-26T04:25:00","guid":{"rendered":"https:\/\/www.tactyqal.com\/blog\/?p=9221"},"modified":"2023-10-07T20:03:30","modified_gmt":"2023-10-07T14:33:30","slug":"how-to-sell-websites-to-small-business","status":"publish","type":"post","link":"https:\/\/tactyqal.com\/blog\/how-to-sell-websites-to-small-business\/","title":{"rendered":"How to Sell Websites to Small Businesses? A Step-by-Step Guide"},"content":{"rendered":"\n<p>Starting and running a small business is no easy feat. Between managing inventory, employees, marketing, finances, and everything in between, it&#8217;s a juggling act. Yet one of the most critical elements to get right from the start is your website.<\/p>\n\n\n\n<p>Your website acts as your online storefront, portfolio, and brochure. It&#8217;s likely the first interaction many potential customers will have with your brand. That&#8217;s why investing in a professionally designed, high-quality website is essential for any small business owner.<\/p>\n\n\n\n<p>But here&#8217;s the catch: most small business owners don&#8217;t have the skills, time, or budget to build a website from scratch. And choosing a cheap, cookie-cutter template can make your business seem amateurish.<\/p>\n\n\n\n<p>So what&#8217;s the solution? Buying a pre-made website tailored to your niche. This allows you to get an affordable, custom-designed website made by professionals.<\/p>\n\n\n\n<p>Selling websites to small business owners can be a lucrative endeavor for designers, developers, and entrepreneurs. But you need the right strategy to profit.<\/p>\n\n\n\n<p>Here&#8217;s a step-by-step guide on how to sell websites to small businesses successfully:<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Find Your Niche<\/h2>\n\n\n\n<p>Instead of trying to sell websites to every small business owner, focus on a niche. This allows you to better understand your target customer&#8217;s needs, challenges, and buying motivations.<\/p>\n\n\n\n<p>Some examples of niche small business industries include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Restaurants<\/li><li>Salons &amp; spas<\/li><li>Local trade services (plumbing, electrician, etc)<\/li><li>Boutiques &amp; retail<\/li><li>Professional services (accounting, legal, etc)<\/li><li>Fitness, yoga studios &amp; gyms<\/li><\/ul>\n\n\n\n<p>Look for industries with lots of small businesses in your local area first. You can expand nationally and into other niches once established.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Build Website Templates<\/h2>\n\n\n\n<p>Now it&#8217;s time to start designing websites tailored to your chosen niche.<\/p>\n\n\n\n<p>You don&#8217;t need to build a brand new website from scratch each time. With website templates, you only have to design a site once, then can reuse it for multiple clients with minor modifications.<\/p>\n\n\n\n<p>Some things to keep in mind when building your template sites:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Use a flexible design:<\/strong>\u00a0Allow easy customization for business name, logo, colors, images, and content<\/li><li><strong>Mobile responsive:<\/strong>\u00a0Ensure the site looks and functions beautifully on all devices<\/li><li><strong>Optimized for conversions:<\/strong>\u00a0Include lead magnets, calls-to-action, and other conversion elements<\/li><li><strong>SEO optimized:<\/strong>\u00a0Follow search engine optimization best practices for content, URL structure, page speed, etc.<\/li><li><strong>Secure hosting:<\/strong>\u00a0Use reliable web hosting with regular backups, security features, and HTTPS<\/li><\/ul>\n\n\n\n<p>Ideally, build 2-3 template options per niche to appeal to a range of buyer preferences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3. Create a Sales Page<\/h2>\n\n\n\n<p>Now you need a way to get your templates in front of prospective buyers.<\/p>\n\n\n\n<p>The easiest approach is creating a dedicated sales page showcasing your website offerings.<\/p>\n\n\n\n<p>Your sales page should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Benefits:<\/strong>&nbsp;Explain why your sites are a great fit for niche small business owners. Focus on saving them time, money, and hassle.<\/li><li><strong>Pricing:<\/strong>&nbsp;Provide clear pricing for each template option or package. Consider a monthly payment plan to improve affordability.<\/li><li><strong>Features:<\/strong>&nbsp;Highlight key features like customization options, SEO optimization, mobile responsiveness, security, etc.<\/li><li><strong>Examples:<\/strong>&nbsp;Showcase screenshots and videos highlighting your template designs.<\/li><li><strong>Reviews:<\/strong>&nbsp;Display testimonials from past happy buyers to build trust and credibility.<\/li><li><strong>Contact form:<\/strong>&nbsp;Make it easy for visitors to get in touch with questions or customization requests.<\/li><\/ul>\n\n\n\n<p>Once your sales page is ready, you can begin driving traffic through paid ads, SEO, and strategic outreach. Offer an irresistible discount or free consultation to capture leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4. Close Deals<\/h2>\n\n\n\n<p>Now it&#8217;s time to convert your sales page visitors into buyers.<\/p>\n\n\n\n<p>Here are some tips for closing more deals:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personalized emails:<\/strong>\u00a0Send customized emails showcasing the perfect template for each prospect based on their niche. Include a call to action to schedule a consultation.<\/li><li><strong>Limited-time offers:<\/strong>\u00a0Urge prospects to act fast with discounts, bonuses, or special financing for a short period. This taps into scarcity and urgency.<\/li><li><strong>Bundling:<\/strong>\u00a0Package your website with other services like logo design, content creation, or marketing training for more value.<\/li><li><strong>Financing plans:<\/strong>\u00a0Offer monthly payment plans through services like PayPal to improve affordability.<\/li><li><strong>Follow-ups:<\/strong>\u00a0If someone isn&#8217;t ready to purchase yet, follow up consistently with new information about your services.<\/li><li><strong>Satisfaction Guarantee:<\/strong>\u00a0Offer a money-back satisfaction guarantee to reassure hesitant prospects.<\/li><\/ul>\n\n\n\n<p>Persistence and effective sales scripts can help you close more deals. Don&#8217;t be afraid to ask for the sale directly on sales calls and emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5. Deliver Custom Websites<\/h2>\n\n\n\n<p>Once a prospect buys one of your website templates, it&#8217;s time to deliver.<\/p>\n\n\n\n<p>Schedule a kickoff call to understand their business goals, brand, and desired functionality. Then use this to customize their purchased template.<\/p>\n\n\n\n<p>Some of the modifications you may need to make include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Swapping stock photos for branded images<\/li><li>Changing colors to match brand guidelines<\/li><li>Adding unique content for services, products, about us, etc.<\/li><li>Configuring contact forms, online booking, e-commerce or other features<\/li><li>Inserting logos, icons, and other brand elements<\/li><\/ul>\n\n\n\n<p>Work closely with each client to ensure their website matches their brand identity and needs. Offer unlimited revisions within reason.<\/p>\n\n\n\n<p>Provide clients with all files and access upon final payment so they fully own and control their site. Offer training on making updates going forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 6. Provide Ongoing Support<\/h2>\n\n\n\n<p>Your job doesn&#8217;t end once a website is delivered. Providing ongoing support and service is key to retaining happy clients.<\/p>\n\n\n\n<p>Here are some ways you can continue helping customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Give guidance on launching the new website, switching hosts, redirecting domains, etc.<\/li><li>Offer website maintenance plans for regular security updates, backups, speed optimization, etc.<\/li><li>Suggest add-ons like email marketing, SEO, social media integration, etc. that will benefit their business.<\/li><li>Check-in periodically and be available to make tweaks or changes as needed.<\/li><li>Offer special deals on redesigns, additional pages, new features, etc to past clients.<\/li><\/ul>\n\n\n\n<p>Providing exceptional ongoing value will earn you raving fans who eagerly refer you to more business.<\/p>\n\n\n<h3 class=\"crp-list-title\">Related Posts<\/h3><ul class=\"crp-list\"><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.tactyqal.com\/blog\/crafting-an-irresistible-offer\/\"><img loading=\"lazy\" decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 150 150&#039;%2F&gt;\" class=\"attachment-50x50 size-50x50 ld-lazyload wp-post-image\" alt=\"how to craft an irresistible offer\" data-src=\"https:\/\/tactyqal.com\/blog\/wp-content\/uploads\/2023\/10\/how-to-craft-an-irresistible-offer-150x150.jpg\" data-aspect=\"1\" srcset=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.tactyqal.com\/blog\/crafting-an-irresistible-offer\/\">Crafting an Irresistible Offer: The Key to Captivating Customers<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.tactyqal.com\/blog\/how-to-conduct-small-business-market-research-surveys\/\"><img loading=\"lazy\" decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 150 150&#039;%2F&gt;\" class=\"attachment-50x50 size-50x50 ld-lazyload wp-post-image\" alt=\"How to Conduct Small Business Market Research Surveys?\" data-src=\"https:\/\/tactyqal.com\/blog\/wp-content\/uploads\/2023\/08\/How-to-Conduct-Small-Business-Market-Research-Surveys-150x150.jpg\" data-aspect=\"1\" srcset=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.tactyqal.com\/blog\/how-to-conduct-small-business-market-research-surveys\/\">How to Conduct Small Business Market Research Surveys?<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.tactyqal.com\/blog\/how-to-sell-anything-to-anybody\/\"><img loading=\"lazy\" decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 150 150&#039;%2F&gt;\" class=\"attachment-50x50 size-50x50 ld-lazyload wp-post-image\" alt=\"How to Sell Anything to Anybody?\" data-src=\"https:\/\/tactyqal.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-Sell-Anything-to-Anybody-150x150.jpg\" data-aspect=\"1\" srcset=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.tactyqal.com\/blog\/how-to-sell-anything-to-anybody\/\">How to Sell Anything to Anybody? The Art of Persuasive Selling<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.tactyqal.com\/blog\/how-to-start-a-lead-generation-business-from-scratch\/\"><img loading=\"lazy\" decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 150 150&#039;%2F&gt;\" class=\"attachment-50x50 size-50x50 ld-lazyload wp-post-image\" alt=\"how to start a lead generation business?\" data-src=\"https:\/\/tactyqal.com\/blog\/wp-content\/uploads\/2023\/09\/how-to-start-a-lead-generation-business-150x150.jpg\" data-aspect=\"1\" srcset=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.tactyqal.com\/blog\/how-to-start-a-lead-generation-business-from-scratch\/\">How to Start a Lead Generation Business From Scratch?<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.tactyqal.com\/blog\/startups-vs-small-business-which-path-should-you-take\/\"><img loading=\"lazy\" decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 150 150&#039;%2F&gt;\" class=\"attachment-50x50 size-50x50 ld-lazyload wp-post-image\" alt=\"startups vs small business\" data-src=\"https:\/\/tactyqal.com\/blog\/wp-content\/uploads\/2023\/10\/startups-vs-small-business-150x150.jpg\" data-aspect=\"1\" srcset=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.tactyqal.com\/blog\/startups-vs-small-business-which-path-should-you-take\/\">Startup vs Small Business: Which Path Should You Take?<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.tactyqal.com\/blog\/the-most-in-demand-freelance-gigs\/\"><img loading=\"lazy\" decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 150 150&#039;%2F&gt;\" class=\"attachment-50x50 size-50x50 ld-lazyload wp-post-image\" alt=\"Most In-Demand Freelance Gigs\" data-src=\"https:\/\/tactyqal.com\/blog\/wp-content\/uploads\/2023\/10\/Most-In-Demand-Freelance-Gigs-150x150.jpg\" data-aspect=\"1\" srcset=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.tactyqal.com\/blog\/the-most-in-demand-freelance-gigs\/\">The Most In-Demand Freelance Gigs To Earn Extra Cash Online<\/a><\/div><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\">Recap: How to Sell Websites to Small Businesses<\/h2>\n\n\n\n<p>Selling websites to small business owners can be very lucrative if done right. Follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Choose a niche:<\/strong>\u00a0Pick an industry with lots of potential clients, like restaurants or trades.<\/li><li><strong>Build templates:<\/strong>\u00a0Design 2-3 versatile website templates tailored to each niche.<\/li><li><strong>Create a <\/strong>sales page:\u00a0Showcase your offering and make it easy for visitors to contact you.<\/li><li><strong>Close deals<\/strong>:\u00a0Use promotions, bundles, and persistence to turn prospects into buyers.<\/li><li><strong>Deliver customized sites<\/strong>:\u00a0Work closely with each client to match their brand and needs.<\/li><li><strong>Provide support<\/strong>:\u00a0Offer ongoing maintenance, add-ons, and help to delight clients.<\/li><\/ol>\n\n\n\n<p>With this strategy, you can start selling websites profitably even as a solopreneur. Tap into the huge demand from small business owners seeking a professional online presence.<\/p>\n\n\n\n<p>Just focus on providing real value, over-delivering on service, and building client relationships &#8211; not just one-time sales. This will lead to a thriving, recurring business.<\/p>\n\n\n\n<p>Now you&#8217;re ready to successfully sell websites tailored to small businesses in any niche. Go capture that underserved market!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting and running a small business is no easy feat. Between managing inventory, employees, marketing,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Websites to Small Businesses? A Step-by-Step Guide - Tactyqal<\/title>\n<meta name=\"description\" content=\"Selling websites to small businesses can be very lucrative if done right. 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Choose a niche, build templates, create a sales page, close deals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tactyqal.com\/blog\/how-to-sell-websites-to-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Tactyqal\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T04:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tactyqal.com\/blog\/wp-content\/uploads\/2023\/10\/How-to-Sell-Websites-to-Small-Businesses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"873\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Partha Chakraborty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Partha Chakraborty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tactyqal.com\/blog\/how-to-sell-websites-to-small-business\/\",\"url\":\"https:\/\/tactyqal.com\/blog\/how-to-sell-websites-to-small-business\/\",\"name\":\"How to Sell Websites to Small Businesses? 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