Have you ever come across a product or service that seems so novel and innovative that it creates an entirely new category? That’s category creation in a nutshell. But building a successful new market from scratch is easier said than done. In this post, we’ll
Outsourcing has become a major strategic initiative for companies seeking to focus on their core business, reduce costs, and access world-class capabilities. However, many outsourcing deals fail to meet expectations. The key to outsourcing success lies in effectively managing the outsourcing life cycle – the
Outsourcing work to external providers has become a common practice for companies looking to reduce costs, gain efficiencies, and leverage specialized expertise. While outsourcing can provide many benefits, it also brings unique management challenges, especially when it involves coordinating outsourced teams. In this post, we’ll
The real estate industry is ripe for disruption by proptech (property technology) startups. Here are 25 innovative proptech business ideas that aspiring founders can use to create the next big thing in real estate tech. 1. AI-Powered Online Property Valuations Home valuations are still done
Selecting the right B2B content agency to partner with can be a challenging decision for any business. With so many options to choose from, how do you know which one is the best fit? As a business leader, you understand the power of content marketing.
After a whirlwind five days that saw his abrupt ouster as CEO of OpenAI, Sam Altman has reclaimed his position at the helm of the prominent artificial intelligence laboratory. This stunning reversal comes in the wake of an attempted boardroom coup that triggered chaos across
Have you ever wondered how blockchain technology actually makes money? As a curious kid, I was fascinated by how new technologies work under the hood. The blockchain is one of the most exciting innovations in business right now. In this post, we’ll explore the nuts
Introduction In a shocking turn of events, Changpeng Zhao, widely known as CZ, the charismatic leader of Binance, the world’s largest cryptocurrency exchange, has stepped down and pleaded guilty to violating U.S. anti-money laundering laws. The $4.3 billion settlement, described by prosecutors as one of
So you want to increase sales and brand awareness for your business. Two popular options are affiliate marketing programs and referral programs. But what exactly is the difference between these two marketing tactics? Which one is right for your company? In this post, we’ll compare
Thrasio Holdings, one of the largest Amazon rollups, has filed for bankruptcy protection. The company was once hailed as a pioneer of the aggregator model. But its meteoric rise has now given way to a dramatic fall. This development offers key lessons for the e-commerce
Outsourcing innovation may sound counterintuitive. After all, how can you outsource something as important and intrinsic to business success as innovation? Yet companies have been doing it for years, with varying degrees of success. In this post, we’ll explore the debate around outsourcing innovation, look
User interviews are a fundamental user research method that provides valuable qualitative insights directly from the source—real users. Sitting down for open conversations allows UX researchers to better understand user needs, motivations, pain points, and thoughts. Conducted properly, interviews uncover both explicit and implicit requirements
The artificial intelligence world awoke to some astonishing news recently. OpenAI, the research company behind ChatGPT, abruptly fired its CEO Sam Altman. In his place, they appointed interim CEO Mira Murati, OpenAI’s Chief Technology Officer. But who exactly is Mira Murati? And what does her
The past decade has seen the rapid growth of a new business model – direct-to-consumer (DTC), also known as direct-to-customer (D2C). This model involves brands selling directly to consumers, without any middlemen like retailers or distributors. The DTC/D2C model has disrupted several industries, from apparel
Search engine optimization (SEO) is an indispensable component of any successful B2B marketing strategy today. With more and more B2B buyers starting their research online, having a strong SEO strategy is crucial for B2B businesses looking to drive growth. But B2B SEO comes with its
The octopus is one of the most fascinating creatures in the animal kingdom. With eight flexible arms, camouflage abilities, and intelligent problem-solving skills, these mollusks have evolved complex behaviors that seem oddly advanced for invertebrates. In fact, their very strangeness holds an important business lesson:
So you’ve just joined a startup and been promised stock options or equity. Congratulations! Equity is often one of the biggest perks of joining an early-stage company – it allows employees to think and act like owners. But equity can also be complex and confusing.
Artificial intelligence has exploded in capability and application over the last decade. Once confined to the realm of science fiction, AI now powers our smartphones, curates our social media, drives our cars, screens our job applicants, and even creates art. However, this rapidly accelerating technology
Getting clients to pay more for your services is the dream for many consultants and service providers. After all, who doesn’t want to earn higher fees and boost their income? However, asking clients for a fee increase can be daunting. You may worry about upsetting
As a business owner or manager, understanding the differences between gross profit and net profit is crucial for making sound financial decisions and analyzing your company’s financial health. Though the terms may sound similar, gross profit and net profit refer to distinct measures that serve