Author: Priyanka

Naming your startup can feel like an impossible task. The name needs to check so many boxes – it should be memorable, descriptive, and evoke the right emotions about your brand. But don’t panic! With some strategic thinking and creative brainstorming, you can land on

Social media has revolutionized the way people shop. Platforms like Instagram and Facebook allow businesses to seamlessly integrate browsing and buying into the social experience. This combination of social media and e-commerce, known as social commerce, presents an exciting opportunity for brands to drive sales.

So you have a great business idea and you’re ready to take the plunge into entrepreneurship. But should you launch a lean startup or open a more traditional small business? As a business journalist and SaaS blogger, I’ve seen both models succeed and fail. In

For any business looking to expand its product line, a popular option is working with a manufacturer to produce goods labeled specifically for you. But should you go the route of private label or white label? While the terms are sometimes used interchangeably, there are

Take rate. For e-commerce businesses, this metric holds the keys to online sales growth. But what exactly does take rate mean in the world of e-commerce? How do you calculate it? And what’s considered a “good” take rate benchmark to aim for? In this in-depth

From a Harvard dorm room to a multi-billion dollar tech giant, Facebook’s rise to prominence seems like a fairytale success story. However, behind the scenes, there were calculated decisions and strategies that enabled Facebook to gain users and stand out in a crowded market. While

So you have a great business idea and you’re ready to take the plunge. But should you start a company or a startup? What exactly is the difference between running the two? Although they may seem similar on the surface, startups and companies have some

Growth hacking. It’s the hot new trend that every business wants to leverage to skyrocket their growth. But what exactly is it? And how can you use it to grow your own business or platform? That’s what we’ll uncover today. What is Growth Hacking? Growth