As technology rapidly evolves, new startup sectors are emerging that are poised to transform industries and our lives. From space tech to climate tech, 2024 is shaping up to be an exciting year for innovative startups aiming to make a real impact. As a tech
Starting a new tech business can feel overwhelming. With so many tools and platforms to choose from, how do you know which ones are right for your startup? The key is avoiding analysis paralysis and choosing a lean tech stack to start. You can always
Entrepreneurship is the heartbeat of a thriving economy. New businesses bring innovation, create jobs, and improve standards of living. But starting a business is hard work filled with risks and challenges. Is there a role for government policy to make it easier for entrepreneurs to
The internet contains a vast ocean of data, with new information being added every second. While search engines help us find what we need, sometimes we want to directly collect or extract data from websites. This process of extracting data from websites is called web
As a journalist who has covered many different companies and industries over the years, I’ve seen how important effective communication is for any successful business. But what exactly is “corporate communication”? And why does it matter so much? In this post, we’ll break down the
Selling to the government may seem intimidating, but it can be a lucrative business opportunity if you know how to navigate the process. The federal government is the largest buyer of goods and services in the world, with over $500 billion spent on contracts each
Have you ever wondered why some industries, like software or biotech, seem to constantly churn out new innovations while others appear stuck in time? Why do a handful of companies dominate certain sectors, while others remain highly fragmented? The answer lies in understanding industry structure.
Introduction As a business owner in the digital age, having an online presence is critical for reaching customers and growing your business. A key part of that online presence is creating quality content that educates and engages your target audience. But with so many options
The world is changing quickly. With technology advancing rapidly, many companies are looking for ways to operate more efficiently. One solution that has become increasingly popular is the use of virtual assistants. But what exactly is a virtual assistant, and what role can they play
Starting and running a business is no easy feat. As an entrepreneur, you’ll face many hurdles on the road to success. Having a sound business strategy is crucial, but crafting one that actually works takes thought, planning, and persistence. In my decade covering startups and
The bustling crowds. Jam-packed parking lots. Lines out the door. It can only mean one thing – the holiday shopping season is here! As the post-Thanksgiving sales kick off, Small Business Saturday has become a welcome tradition giving local owners a chance to bring in
Freelancing has become an increasingly popular way for people to earn extra income on the side. The rise of freelance marketplaces like Fiverr, Upwork, and Freelancer has made it easier than ever for freelancers to connect with clients and find freelance gigs. But with so
Have you ever wondered if your business could thrive by expanding into related or “adjacent” markets? Many successful companies have boosted growth by leveraging their existing capabilities to serve adjacent spaces. But what exactly are adjacent markets and how can you determine if expanding into
Starting a new business is always a risk. Statistics show that only about half of new businesses survive past the five-year mark. But some companies seem to defy the odds, sailing through economic downturns and disruptive changes that sink their competitors. What makes these businesses
Have you ever come across a product or service that seems so novel and innovative that it creates an entirely new category? That’s category creation in a nutshell. But building a successful new market from scratch is easier said than done. In this post, we’ll
Launching a new product or service is an exciting yet daunting task. You may have what you believe to be a million-dollar idea, but the road from conception to market viability is filled with twists, turns, and potential pitfalls. The key is to approach the
Negotiation. For some, the word evokes images of battlefields, enemies, concessions, and zero-sum games. But it doesn’t have to be that way. With the right mindset and skills, negotiation can be collaborative, creating value and shared success for all parties involved. The key is focusing
Selecting the right B2B content agency to partner with can be a challenging decision for any business. With so many options to choose from, how do you know which one is the best fit? As a business leader, you understand the power of content marketing.
Scroll, scroll, scroll. That’s what we’re all doing these days as short-form content takes over our screens. From bite-sized videos on TikTok to snapshot Stories on Instagram, short-form content is captivating audiences with its condensed and consumable format. But creating effective short form content is
Have you ever gotten lost in a website or app and not been able to find what you were looking for? Chances are the information architecture wasn’t very good. Information architecture (IA) is all about organizing and structuring information to help users find what they