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Have you ever wondered if your business could thrive by expanding into related or “adjacent” markets? Many successful companies have boosted growth by leveraging their existing capabilities to serve adjacent spaces. But what exactly are adjacent markets and how can you determine if expanding into

Starting a new business is always a risk. Statistics show that only about half of new businesses survive past the five-year mark. But some companies seem to defy the odds, sailing through economic downturns and disruptive changes that sink their competitors. What makes these businesses

Have you ever come across a product or service that seems so novel and innovative that it creates an entirely new category? That’s category creation in a nutshell. But building a successful new market from scratch is easier said than done. In this post, we’ll

Launching a new product or service is an exciting yet daunting task. You may have what you believe to be a million-dollar idea, but the road from conception to market viability is filled with twists, turns, and potential pitfalls. The key is to approach the

Negotiation. For some, the word evokes images of battlefields, enemies, concessions, and zero-sum games. But it doesn’t have to be that way. With the right mindset and skills, negotiation can be collaborative, creating value and shared success for all parties involved. The key is focusing