When hearing the word commodity, people often think of things like oil, grains, or coffee. However, they don’t think of themselves or their businesses in the same way. Not realizing you’re a commodity is the first step into obscurity, but it doesn’t have to be
Storytelling is an ancient art that can be used to captivate an audience and convey meaning. But did you know it can also be used to effectively “hack” the human mind? Let’s explore how storytelling takes advantage of the way our brains are wired. First,
Pricing is one of the most important levers for driving sustainable growth. As your SaaS business evolves, you need to continually experiment with different pricing models and strategies. The pricing experiments you try should align with the stage of growth your business is in. Here
What gets you out of bed in the morning? For many, the alarm clock is a dreadful sound, only hitting the snooze button to eke out a few more minutes of precious sleep. But others pop out of bed, energized by the day ahead. What
Influencers can be a powerful driver of growth for SaaS companies. Identifying and leveraging influencers who can spread awareness and drive the adoption of your product can significantly boost customer acquisition. But how do you systematically find the right influencers and get them to talk
Retaining customers is the lifeblood of any successful SaaS business. Acquiring users through marketing and sales is important, but retention is what separates the best SaaS companies from the rest. As your SaaS grows, your focus needs to shift from just acquiring more customers to
When we encounter the terms “product” and “solution,” we might assume they are interchangeable. However, upon closer examination, we realize that these terms represent distinct concepts in various contexts. In this article, we’ll explore the fascinating world of products and solutions, unravel their true meanings,
In the world of startups, securing funding plays a pivotal role in turning dreams into reality. From the early stages of friends and family contributions to the exhilarating Initial Public Offering (IPO), entrepreneurs go through a series of funding rounds that fuel their growth. In
When envisioning a startup, the mind conjures images of innovators huddled in garages, brimming with passion, and pushing boundaries. However, amidst the exhilaration of entrepreneurial endeavors, a crucial aspect often gets overshadowed: corporate governance. In this blog post, we delve into the multifaceted role of
In recent years, we’ve witnessed an explosion of new ventures and an influx of venture capital money. However, alongside this growth, questions have emerged regarding the sustainability and legitimacy of these investments. Are startups merely part of an elaborate Ponzi scheme? Join me as we
As entrepreneurs, we are constantly seeking progress, striving for excellence, and embracing the challenges that come our way. However, personal growth is often intangible and difficult to gauge. Fear not, for in this blog post, we will unravel the secrets of measuring your personal growth
Starting a startup is like embarking on an exhilarating adventure. As a founder, you pour your heart and soul into building your vision, but amidst the excitement, it’s important not to neglect a crucial aspect of your journey: your salary. How can you save the
In the ever-evolving world of startups, the protection of intellectual property and sensitive information is paramount. Entrepreneurs pour their heart and soul into their innovative ideas, and safeguarding them from prying eyes becomes crucial to maintain a competitive edge. Enter Non-Disclosure Agreements (NDAs). In this
Hiring the right team members is one of the most critical aspects of building a successful startup. However, navigating the complexities of recruitment can be overwhelming, especially for early-stage companies. Fear not, for in this article, we will provide you with a comprehensive startup hiring
Today, we dive deep into the world of startups and venture capital to unravel the mysteries of the “option pool.” Join me on this captivating journey as we explore the ins and outs of option pools, their significance in startup financing, and how they contribute
In this blog post, we will delve into the intriguing realm of angel investing and venture capital. If you’ve ever wondered about the differences between these two funding options, you’re in the right place. We’ll break down the core concepts, explore their unique characteristics, and
Have you ever wondered what sets certain individuals apart from the rest when it comes to achieving success? What is it that makes them stand out, captivate others, and receive the support and opportunities they need to excel? The answer lies in their ability to
Have you ever wondered why you can get a razor handle for a fraction of its cost, but the replacement blades cost a small fortune? This intriguing pricing strategy is known as the “razor and blade model,” and it has been a staple in the
When it comes to the English language, even the most seasoned writers often find themselves stumbling upon perplexing questions. One such question that often arises in the realm of entrepreneurship and startups is the correct usage of the term “cofounder.” Is it spelled as one
Welcome to a world where innovation, ideas, and entrepreneurship collide. In the vast landscape of business, a key player emerges—the National Venture Capital Association (NVCA). This dynamic organization plays a pivotal role in driving economic growth by fostering the growth of startups through venture capital