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The workforce is aging. People are living longer and healthier lives, and many want to continue working past the traditional retirement age of 65 (60 in some countries). However, some employers hesitate to hire older workers. In this post, we’ll explore some of the common

Selling is all about connecting with people. As a salesperson, your job is to understand what motivates your prospects and identify how your product or service can help them achieve their goals. The best way to do that? Asking the right questions. Questions open doors.

What makes a great business? As an investor and entrepreneur, it’s a question I think about a lot. Ultimately, the best businesses can stand the test of time and fend off competition. They have staying power thanks to something called a “moat.” What is a

Starting a business can be an exciting yet daunting task. Between developing your product or service, building a customer base, hiring employees, and securing funding, it’s easy to become overwhelmed. However, having the right legal protections and documents in place is essential in those early

Introduction Selling a product or service is both an art and a science. As any good salesperson knows, using the right phrases and language in your marketing copy and conversations can make a tremendous difference in convincing potential customers to take the leap. But finding

The Bhagavad Gita has guided ethical thought leaders for centuries. But beyond its spiritual insights, this classic Hindu text contains timeless principles we can apply to build inspired, purpose-driven companies. In today’s complex business landscape, leaders face many questions: How do I spark innovation? How

We all face difficult decisions in life. Choosing between two job offers. Deciding whether to move to a new city. Picking out a new car. These types of complex choices can leave us feeling stressed and paralyzed, unable to determine the best path forward. That’s

Coming up with blog post ideas consistently can feel like a daunting task. As a blogger, you want to produce content that resonates with your target audience and helps move the needle for your business. But how do you continually uncover compelling topics worth writing

Picture this. You’re sitting at your kitchen table, sipping your morning coffee and scrolling through the latest tech news. “New unicorn startup raises $100 million at a $1 billion valuation!” the headline blares. Your eyes widen at the sheer amount of money being thrown around.

Cutting costs and boosting profits. Every business wants that dream combination. But how do you make it happen? Enter economies of scale – the gold mine hiding in plain sight. Economies of scale allow you to slash costs as production ramps up. This opens the

An ideal customer profile (ICP) is a detailed description of your best-fit customers. It helps you understand who your target audience is, what they care about, and how your product or service can solve their problems. Having an accurate ICP allows you to create content

The end of the year brings crisp air, twinkling lights, and stockings hung by the fire with care. For startups and small businesses, it also brings holiday parties, gift exchanges, and decisions about time off. While these holiday festivities create joyful bonds with staff, they

Imagine you had an assistant who was really smart. This assistant could answer difficult questions, solve complex math problems, write eloquent essays – you name it. Now imagine, this assistant wasn’t perfect. It made some mistakes here and there. But with your help and guidance,

Throughout history, there have been business decisions that seemed incredibly risky or nonsensical at the time but ended up completely transforming industries and companies. These bold choices went against conventional wisdom and challenged the status quo. Many faced doubts or criticism initially. Yet, with sharp