Phrases That Help Sell Your Product or Service
Introduction
Selling a product or service is both an art and a science. As any good salesperson knows, using the right phrases and language in your marketing copy and conversations can make a tremendous difference in convincing potential customers to take the leap. But finding and effectively employing words that spark desire, overcome objections, and compel action is easier said than done.
In this comprehensive guide, we’ll explore 20 of the most effective sales-driving phrases to incorporate into your promotional materials and sales scripts.
Backed by psychological research and real-world results, these snippets of persuasive language help capture attention, communicate value, reduce barriers, and tap into customer emotions to drive conversions.
We’ll also break down common mistakes that can dampen the power of these phrases, as well as tips for tweaking and properly applying them across various contexts.
Use these proven selling words and phrases to boost your bottom line.
Value-Communicating Phrases
Demonstrating clear value is essential for sales success. Sprinkling in these value-focused words and phrases emphasizes what customers stand to gain, overcoming uncertainty and convincing them to buy.
Lowest Price
The lure of saving money is universal. “Lowest price” assurances tap into frugality and value-seeking mentalities. Effective for price-focused products.
Big Buys
Similar to “lowest price,” highlighting “big buys” triggers bargain-hunting instincts. Works for discounted or bulk purchase deals.
Cost-Effective
Rather than directly calling out cheapness, “cost-effective” puts a positive spin on affordability. Implies smarter spending over upfront savings.
Exceptional Discounts
“Exceptional discounts” dial up the savings rhetoric to build excitement and urgency around limited-time percentage-offs or coupon codes.
Get More For Less
Straightforward phrase that delivers clear value proposition. It’s the dream of all consumers — upgrade quality and quantity without paying additional costs.
Guaranteed Savings
Takes pricing promises to the next level with an official “guarantee” to deliver financial benefit. Great for memberships.
Imagine Owning X
Leading with “imagine” taps into visualization and the emotional rewards of ownership. Fill in X with your product/service benefits.
Scarcity-Inducing Phrases
Branding offers as exclusive or in short supply compels action by playing into customer fears of missing out. Scarcity rhetoric can feel manipulative if overdone, so use it selectively and honestly.
Limited Supply
Denotes finite availability, whether due to production limits, high demand, or closing inventory gaps. Spike urgency around true shortages.
Offer Expires Soon
Another limited-time variant. Share exact expiration dates within the copy to encourage prompt commitments.
Exclusive Offer
VIP status holds a strong psychological appeal. Restricting access automatically boosts perceived value. Make exclusivity genuine for integrity.
Before They’re Gone
Straightforward scarcity trigger. Reminds readers this opportunity won’t last. Pair with quantities or visuals of diminishing stock.
Guarantee & Reassurance Phrases
Offering guarantees and assurances minimizes customer risk — a major factor in purchasing decisions. Use these guarantee phrases judiciously and stand behind every promise.
Money-Back Guarantee
TheOG risk-reversal tactic. Refund guarantees build trust in product quality. Popular for higher-priced goods or services.
No Obligation
Reduce friction and address buyer hesitancy with “no-obligation” language. Allows product trials without forced commitments.
Cancel Anytime
Subscription services benefit greatly from “cancel anytime” messaging. It empowers customers to leave while underscoring optionality.
No Questions Asked
Taking guarantees to the next level. “No questions asked” promises seamless support should issues arise post-purchase.
Results Guaranteed
For supplements, treatments, and other efficacy-based offerings, pledging tangible outcomes delivers confidence. Use conservatively and confirm backend processes support guarantees.
Emotional Phrases & Analogies
Stirring customer emotions helps drive desire and connect products to aspirational outcomes, and compelling purchases. Exercise prudence and avoid manipulation when integrating analogy or emotionally charged language.
Treat Yourself
Appeals to inner indulgence and self-reward instincts. Excellent for gifts, luxuries, or beauty-enhancing services.
As Reliable as Family
Family and close relationship allusions generate warm, positive vibes. Reputable brands can appropriately link dependability to loved ones.
Incentive Phrases
Leveraging freebies, packaged bundles, and other reward-focused promotions incentivizes purchasing. When structuring incentive offers, ensure profit margins remain healthy.
Free Shipping
One of the most sought-after perks consumers love. Consider throwing in free returns too for low-risk wins.
Free Gift with Purchase
Gifting free products builds goodwill and boosts order values. Could involve samples to start a relationship.
Buy One Get One % Off
Encourages bulk orders. Adjust percentage discount to suit margins. Works for services too with partner specials.
Optimizing Sales Phrases
Now that we’ve covered dozens of the top phrases that move buyers, let’s explore best practices for seamlessly integrating them into promotions for maximum impact:
Match Messaging to Products & Sales Cycles
As highlighted, certain phrases work better for specific products, services, or customer lifecycle stages. Know thy offerings and customers, and align language accordingly.
Weave Phrases Fluidly Into Copy
Resist plugging phrases randomly like mad libs. Craft compelling narratives and value propositions carrying readers seamlessly into calls-to-action.
Balance Specificity with Adaptability
While concrete details boost credibility, excess specifics also limit reuse. Find the sweet spot between unique precision and adaptable templates.
Test Extensively
Don’t assume — verify performance. A/B test phrases to determine optimal messaging that truly sways your audience.
Monitor for Integrity & Safety
As persuasive communicators, maintaining ethical standards around honesty and social good is critical. Self-regulate and audit language.
By masterfully employing this mix of value-focused, scarcity-inducing, guarantee-backed, and incentive-laced sales phrases — studded with the right emotional hooks for added oomph — you’ll transform marketing copy and sales scripts into more compelling forces that urge desired customer actions.
Just remember real resonance requires authenticity.
Do your homework to back claims, walk the talk on guarantees, and take phrases further through outstanding products, services, and support.
Conclusion
At the end of the day, selling stems from understanding people and presenting genuine solutions to their problems. While the right phrases can help spark action, positive outcomes drive lasting success.
Hopefully, this guide has armed you with dozens of sales-driving words and phrases to incorporate into promotions, paired with tips to optimize messaging. Now it’s your turn to meticulously test how these phrases perform with your audiences across channels and touchpoints.
Craft compelling narratives, stand over promises, and keep refining until you’ve uncovered the exact right language formula to capture attention, communicate value, address concerns, and incentivize purchases.
Here’s to higher conversions and customer satisfaction!
