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Customer vs Consumer: Understanding the Nuances
As a keen observer of human behavior and an avid student of marketing, I’ve often pondered the
Why You Should Not Start a Tech Startup
Technology startups seem to capture the imagination these days. Stories of college dropouts coding in their dorm
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How to Raise a Venture Capital Fund? A Beginner’s Guide for Aspiring VCs & Angel Investors
So you want to become a venture capitalist or an angel investor? Awesome! Funding startups can be
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What is a Revenue Model? Types of Revenue Models Explained
A company’s revenue model refers to the methods it uses to generate income from its products or
15 Startup Ideas in Space Tech
Space is the final frontier. For decades, space has captured the imagination of scientists, entrepreneurs, and science
How to Build the Next Microsoft? Lessons from the Tech Giant’s Meteoric Rise
Microsoft, the tech behemoth renowned for Windows, Office, and Xbox, epitomizes innovation and business acumen. Established in
What is Socially Responsible Investing? An In-Depth Look at How Values & Investing Intersect
From pollution in the oceans, to employees’ working conditions, to climate change, consumers today care deeply about
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How Many Mom & Pop Businesses Are There in the USA?
The American economy is powered by small businesses. These are companies with fewer than 500 employees, run
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What is Fashion Marketing? A Comprehensive Guide
As a writer who loves covering all things style, I’m endlessly fascinated by the world of fashion
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Why did Google Glass fail? A look back at the rise and fall of Google’s smart glasses
In early 2013, Google unveiled a vision of the future – augmented reality glasses called Google Glass