Starting a tech company? You’ll need more than just a great product idea and technical chops. Building a strong company culture from day one is crucial for long-term success. Company culture refers to the beliefs, attitudes, and values that influence how people interact and conduct
Starting a business can be both thrilling and terrifying. On one hand, you have this brilliant idea and can’t wait to bring it into the world. But there’s also the nagging fear that your amazing concept might fall flat or fail to gain traction. So
Crafting effective sales collateral is an art and science. For B2B service providers, having compelling collateral can make or break your ability to attract new clients and clearly communicate your value proposition. But where do you start when creating sales enablement materials that will truly
In today’s world, mobile apps have become an integral part of our daily lives. We use apps for everything from communication, entertainment, productivity, and more. With millions of apps available in the app stores, coming up with a successful mobile app business idea can be
My content journey began in 2010 when I started my first website. It was an online t-shirt store with a blog. Since then, I have been doing a lot of research & work on content/SEO with one question on my mind. How can I drive
Marketing moves fast. Strategies that worked five years ago may seem outdated today. So how about “spray and pray” marketing? You know, when brands push out as much content as possible across all channels hoping something sticks? Does it still deserve a place in the
Cannabis is going green. And I don’t just mean the color of the plant. The legal cannabis industry is budding into big business, sprouting up startups faster than you can roll a joint. New cannabis companies are taking root across North America as legalization spreads.
Starting a new tech startup can feel like jumping off a cliff into the unknown. With so many technology options and approaches to building your product, how do you even begin to choose? Selecting the right tech stack is one of the most important decisions
Cold emailing is an art. Do it right, and you convert complete strangers into delighted customers. Do it wrong, and you get an inbox full of unsubscribes. Many entrepreneurs make rookie mistakes with their cold outreach. They blast generic sales pitches or come across as
The software-as-a-service (SaaS) industry continues to rapidly evolve as more businesses adopt cloud-based solutions. 2024 presents exciting opportunities for aspiring entrepreneurs to launch innovative SaaS startups that solve real-world business problems. In this post, we will explore 50 promising SaaS business ideas spanning various sectors
The moment of truth arrives. You’ve worked endless nights perfecting your startup’s product, refining your business model, and crafting your go-to-market strategy. Now, you stand before a room of stone-faced investors, ready to deliver the pitch you hope will launch your company to new heights.
The Internal Rate of Return (IRR) is an important metric used to evaluate and compare investments. What is IRR? Here is a definition of IRR: The Internal Rate of Return (IRR) is the annualized discount rate at which the net present value of all cash
Starting a new tech business can feel overwhelming. With so many tools and platforms to choose from, how do you know which ones are right for your startup? The key is avoiding analysis paralysis and choosing a lean tech stack to start. You can always
Back when I was just a little startup tyke, data was something companies collected but didn’t use. It just sat around gathering digital dust in spreadsheets and databases. But over the years, things have changed faster than my baby pictures faded. Now, data is one
In today’s data-driven world, information is power. Companies are constantly looking for ways to gather more data to gain valuable insights that can give them a competitive edge. One technique that is growing in popularity is web scraping – the automated extraction of data from
Have you ever wondered why some industries, like software or biotech, seem to constantly churn out new innovations while others appear stuck in time? Why do a handful of companies dominate certain sectors, while others remain highly fragmented? The answer lies in understanding industry structure.
Banks and lenders need to check that customers are who they say they are. These “Know Your Customer” rules mean proving your identity. We rely on ID documents and face checks to do this. But what if artificial intelligence could make fake IDs and faces?
Starting and running a business is no small feat. Between managing employees, attracting customers, and selling your product or service, it’s easy to become overwhelmed. However, there’s one simple yet powerful tool that can make a big difference: Blogging. Blogging brings a range of benefits
The phone can be an extremely effective sales tool when used correctly. Mastering the art of pitching over the phone is essential for salespeople looking to open new doors and close more deals. In this comprehensive guide, we’ll explore how to craft a compelling phone
Introduction As a business owner in the digital age, having an online presence is critical for reaching customers and growing your business. A key part of that online presence is creating quality content that educates and engages your target audience. But with so many options