Author: Priyanka

Have you ever wondered if your business could thrive by expanding into related or “adjacent” markets? Many successful companies have boosted growth by leveraging their existing capabilities to serve adjacent spaces. But what exactly are adjacent markets and how can you determine if expanding into

Starting a new business is always a risk. Statistics show that only about half of new businesses survive past the five-year mark. But some companies seem to defy the odds, sailing through economic downturns and disruptive changes that sink their competitors. What makes these businesses

Launching a new product or service is an exciting yet daunting task. You may have what you believe to be a million-dollar idea, but the road from conception to market viability is filled with twists, turns, and potential pitfalls. The key is to approach the

Negotiation. For some, the word evokes images of battlefields, enemies, concessions, and zero-sum games. But it doesn’t have to be that way. With the right mindset and skills, negotiation can be collaborative, creating value and shared success for all parties involved. The key is focusing

Scroll, scroll, scroll. That’s what we’re all doing these days as short-form content takes over our screens. From bite-sized videos on TikTok to snapshot Stories on Instagram, short-form content is captivating audiences with its condensed and consumable format. But creating effective short form content is

Have you ever gotten lost in a website or app and not been able to find what you were looking for? Chances are the information architecture wasn’t very good. Information architecture (IA) is all about organizing and structuring information to help users find what they

Starting a business is an exciting adventure! As an entrepreneur or small business owner in the United States, one of the first big decisions you need to make is choosing a structure for your company. What type of business entity should you set up? This