Selecting the right B2B content agency to partner with can be a challenging decision for any business. With so many options to choose from, how do you know which one is the best fit? As a business leader, you understand the power of content marketing.
After a whirlwind five days that saw his abrupt ouster as CEO of OpenAI, Sam Altman has reclaimed his position at the helm of the prominent artificial intelligence laboratory. This stunning reversal comes in the wake of an attempted boardroom coup that triggered chaos across
Have you ever wondered how blockchain technology actually makes money? As a curious kid, I was fascinated by how new technologies work under the hood. The blockchain is one of the most exciting innovations in business right now. In this post, we’ll explore the nuts
Introduction In a shocking turn of events, Changpeng Zhao, widely known as CZ, the charismatic leader of Binance, the world’s largest cryptocurrency exchange, has stepped down and pleaded guilty to violating U.S. anti-money laundering laws. The $4.3 billion settlement, described by prosecutors as one of
Grit. It’s that persistent determination and passion that pushes us to persevere when faced with challenges. You know, the kind embodied by pioneering women like Amelia Earhart, Ruth Bader Ginsburg, and Malala Yousafzai. Grit helps them accomplish the extraordinary. In business, grit drives entrepreneurs to
So you want to increase sales and brand awareness for your business. Two popular options are affiliate marketing programs and referral programs. But what exactly is the difference between these two marketing tactics? Which one is right for your company? In this post, we’ll compare
Thrasio Holdings, one of the largest Amazon rollups, has filed for bankruptcy protection. The company was once hailed as a pioneer of the aggregator model. But its meteoric rise has now given way to a dramatic fall. This development offers key lessons for the e-commerce
Outsourcing innovation may sound counterintuitive. After all, how can you outsource something as important and intrinsic to business success as innovation? Yet companies have been doing it for years, with varying degrees of success. In this post, we’ll explore the debate around outsourcing innovation, look
Scroll, scroll, scroll. That’s what we’re all doing these days as short-form content takes over our screens. From bite-sized videos on TikTok to snapshot Stories on Instagram, short-form content is captivating audiences with its condensed and consumable format. But creating effective short form content is
Have you ever gotten lost in a website or app and not been able to find what you were looking for? Chances are the information architecture wasn’t very good. Information architecture (IA) is all about organizing and structuring information to help users find what they
Starting a business is an exciting adventure! As an entrepreneur or small business owner in the United States, one of the first big decisions you need to make is choosing a structure for your company. What type of business entity should you set up? This
User interviews are a fundamental user research method that provides valuable qualitative insights directly from the source—real users. Sitting down for open conversations allows UX researchers to better understand user needs, motivations, pain points, and thoughts. Conducted properly, interviews uncover both explicit and implicit requirements
The artificial intelligence world awoke to some astonishing news recently. OpenAI, the research company behind ChatGPT, abruptly fired its CEO Sam Altman. In his place, they appointed interim CEO Mira Murati, OpenAI’s Chief Technology Officer. But who exactly is Mira Murati? And what does her
Direct-to-consumer (D2C) and direct-to-customer (DTC) businesses are all the rage these days. By selling directly to customers online, D2C/DTC companies can offer greater value and build stronger relationships with their customers. If you’re looking to start your own online business, D2C/DTC is a great model
Zeus Living, a San Francisco-based startup offering furnished housing for business travelers and remote workers, is shutting down operations after 8 years and $150 million in funding. This closure comes on the heels of WeWork’s bankruptcy filing, highlighting the struggles faced by real estate tech
So you have a brilliant idea for a new product or service. Congratulations! Coming up with innovative ideas is the fun part. But turning that idea into a successful business is when the real work begins. Launching an early stage startup takes grit, resilience and
The past decade has seen the rapid growth of a new business model – direct-to-consumer (DTC), also known as direct-to-customer (D2C). This model involves brands selling directly to consumers, without any middlemen like retailers or distributors. The DTC/D2C model has disrupted several industries, from apparel
So you have a great idea for an online business. Maybe it’s a platform to connect buyers and sellers, a hub to centralize information or a way to aggregate content from across the web. How do you decide whether to build an aggregator site or
Have you ever used an app or service that lets you access basic features for free but requires payment to unlock premium capabilities? If so, you’ve experienced a freemium business model in action. Freemium is a portmanteau of “free” and “premium.” It refers to a
Search engine optimization (SEO) is an indispensable component of any successful B2B marketing strategy today. With more and more B2B buyers starting their research online, having a strong SEO strategy is crucial for B2B businesses looking to drive growth. But B2B SEO comes with its