For any business, metrics matter. But for e-commerce companies, two metrics stand above the rest in importance: Gross Merchandise Value (GMV) and revenue. On the surface, these two figures may seem interchangeable – after all, they both measure sales right? But when you dig deeper,
Technology moves fast. One day a technology is cutting-edge and trendy, and before you know it, it’s mainstream and commonplace. That’s why it’s important to keep looking ahead – to the innovations and breakthroughs that will shape the future. These are called “frontier technologies.” What
From a Harvard dorm room to a multi-billion dollar tech giant, Facebook’s rise to prominence seems like a fairytale success story. However, behind the scenes, there were calculated decisions and strategies that enabled Facebook to gain users and stand out in a crowded market. While
Instagram has evolved into a powerful platform for businesses over the years. With over 1 billion monthly active users, it provides a massive audience for brands to connect with. But simply having an account is not enough. You need creative and strategic Instagram business ideas
The year was 2017. Bitcoin was booming, the price skyrocketing from under $1,000 to nearly $20,000. Amidst this frenzy, a group of IIT alumni launched Koinex, with the goal of bringing digital currency trading to the Indian masses. Koinex quickly became India’s leading crypto exchange,
As the web continues to evolve, it’s becoming more and more important for websites to be accessible to everyone. An accessible website is one that can be easily navigated and understood by all users, regardless of any disabilities or impairments they may have. Making sure
So you have a great business idea and you’re ready to take the plunge. But should you start a company or a startup? What exactly is the difference between running the two? Although they may seem similar on the surface, startups and companies have some
Starting a business is exhilarating. The freedom to chart your own course and build something from the ground up is empowering. But it’s also daunting. Launching a startup comes with risks and uncertainties. After over a decade of founding, advising, and investing in startups, I’ve
The world of marketing is changing faster than ever. New technologies, infinite data, and empowered consumers are disrupting traditional marketing tactics. In his book Quantum Marketing, Raja Rajamannar argues that marketers must adopt a “quantum mindset” to thrive in this complex new landscape. As Chief
Word-of-mouth marketing is one of the most effective yet overlooked ways to grow a business. Research shows that referred customers have a 16% higher lifetime value than non-referred customers. They also tend to be more loyal, with referral customers having a 37% higher retention rate.
Do you ever wish you could make money without having to slog away at a 9 to 5 job? Passive income offers the alluring possibility of earning while you sleep. With passive revenue streams, you put in the hard work upfront and then reap the
Growth hacking. It’s the hot new trend that every business wants to leverage to skyrocket their growth. But what exactly is it? And how can you use it to grow your own business or platform? That’s what we’ll uncover today. What is Growth Hacking? Growth
Starting a lead generation business can be an exciting and lucrative entrepreneurial venture. However, it requires thorough planning, hard work, and perseverance to build a sustainable business model. In this comprehensive guide, we will explore the ins and outs of launching a successful lead gen
Amazon is one of the most successful companies in the world. But how did they get there? And what lessons can aspiring entrepreneurs learn from Amazon’s rise to build the next e-commerce giant? In this post, we’ll analyze Amazon’s history, business model, and strategy to
Remember Quibi? Unless you’re an avid follower of the rapid rise and fall of video streaming services, the name Quibi may not ring a bell. Quibi was a video streaming platform targeted at millennials that launched in April 2020 and shut down just 6 months
In today’s digital world, having an effective lead generation strategy is crucial for business growth. With more customers starting their buying journey online, your website needs to attract and convert high-quality leads to drive revenue. But creating an optimized lead gen site takes work. You
Entrepreneurs around the world are increasingly driven to build businesses that create positive change. The rise of social entrepreneurship reflects a growing desire to build sustainable solutions to pressing societal and environmental issues. If you want to launch a startup that makes a difference, you’re
Negotiation is an integral part of our lives. We negotiate deals, and agreements, and resolve differences through discussion and mutual understanding. The success of a negotiation depends significantly on the approach or style of negotiation. There are five main styles of negotiation, each with its
In the world of digital marketing, lead generation is a vital process for driving growth and acquiring new customers. But what exactly is lead generation, and how can you leverage it to boost your business? This comprehensive guide will explain everything you need to know
Social media has become an integral part of our lives. We scroll through our feeds, share updates, connect with friends, discover trends, and consume content daily. This reliance on social platforms presents a massive opportunity for entrepreneurs looking to launch social media startups. The social